Workshop on Digital Transformation

Why Digital Transformation:

Digital transformation has become crucial for businesses due to several key factors:

• Changing Customer Expectations: Customers now demand more personalized, seamless, and immediate experiences.
• Increased Competition: In the digital age, competition is no longer limited by geography. Businesses must innovate and adapt quickly to stay ahead of both local and global competitors.
• Efficiency and Productivity: Digital Transformation leads to improved productivity, cost savings, and the ability to focus on strategic activities rather than routine tasks.
• Data-Driven Decision Making: Digital transformation enables the use of advanced analytics and AI to make informed decisions, predict trends, and optimize strategies.
• Agility and Flexibility: Digital Transformation helps organisations build ability to quickly launch new products, enter new markets, or pivot strategies based on real-time data.
• Regulatory Compliance: As regulations around data privacy and security become more stringent, digital transformation helps businesses comply with these laws by implementing secure and compliant digital systems.
  Overall, digital transformation is not just about adopting new technologies; it’s about fundamentally changing how a business operates and delivers value to its customers.

This workshop will help CEOs and business leaders understand the breadth of the overall digital landscape, including emerging technologies like artificial intelligence, ARVR etc. And how to apply these digital solutions to their specific business, including creating pilots and scaling the same. There will be specific emphasis on case studies pertaining to the manufacturing sector and B2B businesses.

Contents:

Session One: Demystifying The Digital Toolkit

Any conversation around digital is replete with words like SEM, SEO, CRM, ARVR etc. In this session, we will look at the entire gamut of digital solutions, and with the help of case studies, understand how these can be used to create value for business. We will also delve into some of the emerging technologies like blockchain, voice, chatbots, ARVR, ONDC etc.

Session Two: Artificial Intelligence

No discussion on digital can be complete without a discussion on Artificial Intelligence. So what really is Artificial Intelligence. How can we harness the power of Artificial Intelligence. What are some of the opportunities and challenges. And how are different businesses leveraging AI for market leadership

Session Three: Creating Seamless Customer Experience

The days of bombarding the customer with advertisements using media budgets are over. Customer loyalty is now the function of customer experience. How can we use digital to identify every single consumer touch point, during the entire customer life cycle (right from pre-purchase, purchase, post-purchase, advocacy phases) and use digital to create a more meaningful and seamless customer experience, thereby resulting in better customer loyalty. This is equally true for B2B businesses and for B2C businesses.

Session Four: Transforming your Organisation using Digital Design Thinking

How to apply the principles of design thinking to identify and build digital solutions. How to build digital leadership in the organisation. How to transform the organisation from small pilots to a digitally mature organisation

Speaker Profile: Hareesh Tibrewala

Hareesh Tibrewala is a serial entrepreneur with over three decades of experience. Mirum, which was acquired by WPP, was his third entrepreneurial venture. Mirum is now among the largest digital marketing agencies in the country. Hareesh stepped down as CEO of Mirum earlier this year. He has now founded Anhad, which works with large corporates on their digital transformation strategy.

Hareesh is a Bachelor of Engineering from VJTI Mumbai, and a Master of Science from University of Southern California USA. He has been recognised as “Social Media Professional of the Year” by the World Brand Congress, and was also listed among the “Top 100 Digital Influencers” as per Impact Magazine.

He is a mentor with Stanford Seed and a partner with Social Venture Partners, a fund that provides growth capital to NGOs. He has co-authored a book, “If I Had to Do It Again”, a memoir of this first Internet venture Homeindia.com which also serves as a guide for aspiring entrepreneurs. He has been a honorary faculty with the University of Mumbai and is also an evangelist in the area of Artificial Intelligence. He has also done the ILSS Board Leadership Program for the social sector. Hareesh is also a Certified Independent Director.

Contact Details :

Revati Khare || Deputy  Director
Email : revati.khare@bombaychamber.com
Mobile No : 9892029473