This course, Prompt Engineering with Gen AI for Business Needs, is tailored to equip learners with practical knowledge and hands-on strategies to leverage AI for a range of real-world business applications. The course centers around the concept of prompt engineering, which is the art and science of designing clear, effective prompts to get accurate, relevant, and useful responses from AI models. Instead of diving deep into the backend of AI or data science, this course focuses on the front-facing, everyday tools that professionals use—like Microsoft Word, Excel, PowerPoint, YouTube, and collaborative platforms—showing how AI can act as a powerful assistant to save time, boost productivity, and enhance quality.
Introduction to Prompt Engineering
Overview of Prompt Engineering
Effectiveness of Prompts/Business Cases
Analyzing Successful Prompts
Business Use Cases
Practical Application
Writing Effective Prompts for MS Office
Zero-shot and One-shot Prompting
Case Studies and Group Activities
Group Exercises
Real-World Case Studies
Prompt Engineering for Microsoft Word
Crafting Effective Prompts in Word
Summarizing Documents
Generating Reports and Templates
Prompt Engineering for Microsoft Excel
Data Analysis and Visualization
Automating Repetitive Tasks
Generating Summaries from Data
Prompt Engineering for Microsoft PowerPoint
Creating Engaging Presentations
Populating Content into Slides
Generating Meeting Summaries
Advanced Applications
Summarizing YouTube Transcripts
Customizing ChatGPT for Business Needs
Practical Exercises and Case Studies
Hands-on Exercises
Analyzing Business Use Cases
Assessment and Feedback
Pre-assessment and Post-assessment
Interactive Q&A Session
Dr Amey Pangarkar TEDx speaker,Google-certified digital marketer, avid advertising professional, and efficient marketing communication consultant awarded Best Digital Marketing Professional with Innovative advertising skills by India Education Awards! Proud member of Google RARE Leadership Academy. An engineer with logical thinking, an MBA Marketing Gold medalist with effective communication skills, and an Artist with a creative mindset. Articulation and analytical skills aid Dr. Amey in precisely understanding and interpreting the client’s problem and suggesting apt-fit customized solutions. Author of three textbooks on digital marketing for a distance learning university