International Marketing Certification Course (Online) – Batch 2

In today’s globalized business environment, companies are increasingly expanding their operations beyond domestic borders to capitalize on opportunities in international markets. This course is designed to provide you with a deep understanding of the principles, strategies, and challenges involved in marketing products and services across borders.

Throughout this course, you will embark on a journey to explore various facets of international marketing, starting from the fundamental concepts and theories to practical strategies for market entry, distribution, branding, pricing, and promotion in diverse cultural and economic contexts.

By the end of this course, you will not only have a solid grasp of the theoretical frameworks that underpin international marketing but also the practical skills and insights needed to develop effective international marketing strategies and navigate the complexities of global business environments.

Contents:

Trainer Profile:

Ujjwal Basu – Business Strategic Specialist

23+ years of learning in Commercial negotiations, Procurement, Vendor Management, Supply Chain, Production Planning, Logistics, Purchasing, Warehousing, Sales and after sales. Domestic and Global, Lead – Asia Pacific team, exposure to Middle east, EU and US. Worked in varied Industries – Automobile, Media, ITES, Chemicals, Logistics, FMCG and Other Manufacturing. Worked in various Green and Brown field projects. Currently working as Business Consultant with Multiple organizations.

A highly impactful Strategic specialist, with diversified experience in Integrated Supply Chain Management and International Business acumen with various Industry knowledge viz. Automobile, Media, ITES, Chemicals, Green Mobility, Supply Chain and Other Manufacturing organizations having over two decades of experience in the field of Sourcing Management, Logistics, Value Chain, Inventory Management, Plant Operations, Production Planning, Brand, Customer Relationship Management and handling multiple green field projects. Experience of handling Domestic, Asia Pacific, Middle East and US territories. Worked in top Indian and Global brands like ABP Pvt Ltd, General Motors India, Tata Motors, Avaya India, Johnson Matthey India, Fogla Corp. Contributed in business strategy formulation and achieving volumetric business growth, business process reengineering and change management, supplier consolidation and cost optimization.

Who Should Attend?

• General Managers, Plant Managers, Purchasing Managers, Materials Planning Managers, Marketing Directors, Product Managers, Plant Supervisors
• Employees with responsibilities in Marketing that would like to increase their knowledge of the current situation in international markets
• Owners and managers of Medium and Small Enterprises

Delivery: ZOOM Meeting

Contact Details :

Revati Khare || Assistant Director 
Email : revati.khare@bombaychamber.com
Tel. (D) + 91 22 6120 0231; (M) + 91 9892029473