Login
AI is transforming how organizations operate, but many product marketing professionals are stuck at the surface. To take the lead, product marketers need more than tools. They need frameworks, insight, and strategic clarity to position AI in ways that resonate with their audiences.
The AI Product Marketing program will help you break through the noise of AI hype. It combines core product marketing principles with our AI for Product Marketers workshop. You’ll learn to uncover insights faster, position with clarity and build go-to-market strategies that stand out in a crowded, AI-driven landscape.
Contents:
Introduction & Objectives
· Welcome and participant introductions
· Overview of training goals and agenda
· Importance of product marketing in AI-driven markets
Fundamentals of Product Marketing
· Product marketing definition and key responsibilities
· Market analysis and customer segmentation
· Positioning and messaging for tech products
AI in Modern Product Marketing
· Role of AI in enhancing product marketing effectiveness
· Data-driven customer insights and personalization
· AI tools for market analysis, demand forecasting, and competitor intelligence
AI Use Cases in Product Marketing
· AI-powered marketing automation
· Chatbots and conversational AI for customer engagement
· Predictive analytics for product launches and user behavior
Evangelism: Concept and Importance
· What is product evangelism?
· How AI changes the evangelism landscape
· Building evangelist personas (internal and external)
AI-Driven Evangelism Strategies
· Leveraging AI for personalized outreach and content creation
· Social media and community building with AI insights
· Influencer identification and relationship management using AI
Crafting Your AI Product Evangelism Campaign
· Storytelling techniques for AI products
· Designing impactful demos, webinars, and events
· Measuring evangelism success with AI-powered analytics
Interactive Workshop: Build an AI-Driven Evangelism Plan
· Group exercise: develop a campaign for an AI-enabled product
· Presentations and peer feedback
Wrap-up & Q&A
· Key takeaways and action steps
· Open Q&A session
· Feedback and closing remarks
Trainer Profile: Dr Anita Gupta has 21+ years of leadership in technology education, enterprise transformation, and product marketing. Expert in designing and delivering advanced training programs for Generative AI, large language models (LLMs), prompt engineering, and Microsoft 365 Copilot. Proven track record in up-skilling teams for clients globally. Adept at crafting hands-on workshops, and Training programs for clients in both online and offline mode. Have worked at various places like Kuala Lumpur, Dubai, New York, Doha and Bangalore.
Audience: Product Managers, Sales Teams, Startup Founders
Delivery: ZOOM Meeting
