Workshop on Pricing Strategy

Workshop on Pricing Strategy

Workshop on Pricing Strategy

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The right pricing strategy can make or break a business — yet pricing impacts can be difficult to fully measure and understand.

In this course, you will analyze pricing data, evaluate key factors relevant to pricing effectiveness, and use your insights to optimize product prices. You will have the opportunity to apply a variety of popular pricing formulas and determine the business impact of the resulting price changes. Ultimately, the skills developed in this course will allow you to make pricing decisions that will maximize profits for each product or service in your organization.


· Global Business Challenges

· Porter’s 5 Forces

· Pricing Objectives

· Stages of Setting Price

· Pricing Strategy

· Quality, Market, Cost and Price Relation

· VRIO Analysis

· Creation of Pricing Strategy

· Business Model Matrix

· Price and Distribution Matrix

· VUCA analysis

· Case Study Discussions

Trainer Profile:

Mr. Ujjwal B – Business Strategic Specialist

23+ years of learning in Commercial negotiations, Procurement, Vendor Management, Supply Chain, Production Planning, Logistics, Purchasing, Warehousing, Sales and after sales. Domestic and Global, Lead – Asia Pacific team, exposure to Middle east, EU and US. Worked in varied Industries – Automobile, Media, ITES, Chemicals, Logistics, FMCG and Other Manufacturing. Worked in various Green and Brown field projects. Currently working as Business Consultant with Multiple organizations.

A highly impactful Strategic specialist, with diversified experience in Integrated Supply Chain Management and International Business acumen with various Industry knowledge viz. Automobile, Media, ITES, Chemicals, Green Mobility, Supply Chain and Other Manufacturing organizations having over two decades of experience in the field of Sourcing Management, Logistics, Value Chain, Inventory Management, Plant Operations, Production Planning, Brand, Customer Relationship Management and handling multiple green field projects. Experience of handling Domestic, Asia Pacific, Middle East and US territories. Worked in top Indian and Global brands like ABP Pvt Ltd, General Motors India, Tata Motors, Avaya India, Johnson Matthey India, Fogla Corp. Contributed in business strategy formulation and achieving volumetric business growth, business process reengineering and change management, supplier consolidation and cost optimization.

Delivery: ZOOM Meeting

Participation Fee:

Members Rs. 4,500/- +18% GST per participant
Non-Members Rs. 5,500/- 18% GST per participant


Bank Details for NEFT
Account No. 10996680930
Bank Name State Bank of India
Branch Address Mumbai Main Branch

Cheque /Demand Draft should be drawn in favor of “BOMBAY CHAMBER OF COMMERCE AND INDUSTRY”

Participation only through advance registration

Kindly mail your registration (Name, Cell no, Email Id and GST No) on

Contact Details :

Revati Khare
Email :
Tel : + 91 22 6120 0231

Additional Details

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Event Fees Type - Paid Event

Event or Seminar - Workshop

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Date And Time

July 19, 2024 10:00 AM to
July 19, 2024 05:00 PM


Online event

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