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Marketing is going through one of the most significant transformations in its history. For decades, marketers relied on intuition, experience, and limited data to make decisions. Today, we are entering an era where artificial intelligence works alongside marketers, helping us analyse massive datasets, predict customer behavior, personalize experiences, and automate complex campaigns at an unprecedented scale.
But this masterclass is not about replacing marketers with AI. It’s about augmenting human creativity, strategy, and decision-making with intelligent systems.
Organizations that succeed in the next decade will not simply “use AI tools.” They will build AI-augmented marketing systems — where data, automation, predictive intelligence, and human insight work together to create faster, smarter, and more personalized marketing.
In this session, we will explore:
• How AI is reshaping the marketing landscape
• What “AI-augmented marketing” actually means in practice
• How companies can move from experimentation to intelligent marketing at scale
• The frameworks, tools, and mindset required for marketers to thrive in this new era
Whether you’re a marketing leader, strategist, growth professional, or technologist, this masterclass will help you understand how to combine marketing expertise with AI capabilities to build competitive advantage.
Contents:
- Introduction to AI for Marketing
Objective: AI as a Marketing Co-Pilot, Not a Replacement
- Shift mindset from “AI tools” to AI-enabled marketing workflows
- Generative AI v/s Predictive AI v/s Agentic AI
- How AI can help in executing at scale and learning continuously
Outcome: See AI as a daily assistant embedded into your role
- AI-Enabled Marketing Workflows
Objective: Understanding and creating AI workflows
- Customer & market insights
- Strategy & messaging
- Content creation (text, image, video)
- Campaign execution & personalisation
- Performance analysis & reporting
- Continuous optimisation
Hands-on workshop: Identify AI applications for your organisation
Outcome: Clear mental model of where AI creates leverage
- Prompt Engineering for Marketers
Objective: Why Vocabulary is the new operating skill
- Prompt structures marketers
- Brand voice control
- Channel-specific prompts
- Re-prompting & iterative refinement
- Prompt libraries for teams
Hands-on workshop: Create messages for social channels
Outcome: Marketers control AI output instead of reacting to it
- Generative AI for Marketing Strategy & Insights
Objective: Use AI to Think Better, Not Just Write Faster
- Market & competitor analysis
- Persona creation & JTBD mapping
- Messaging frameworks (Value prop, RTBs, Golden Circle)
- Campaign ideation & content calendars
Hands-on workshop: Use AI to turn business objectives into marketing strategies
Outcome: AI as a strategy assistant, not a content mill.
- Create a Content Engine
Objective: From writing pieces to running a content engine
- Blogs, landing pages, ad copy
- SEO-optimised content
- Repurposing long-form to short-form
- Measuring success
Hands-on workshop: Create a content factory
Outcome: Create massive content velocity without killing brand consistency
- Multimodal Content Creation using AI
Objective: From briefs to assets, without bottlenecks
- Create website using AI website builders
- Generate on-brand images and creatives
- Write video scripts using Gen AI
- Create short videos using AI tools
- Generate human-like brand-safe voice overs
Learn how to use AI tools like
- Lovable
- Midjouney
- HeyGen
- ElevenLabs
- And others
Hands-on workshop: Create multimodal content using AI tools
Outcome: Learn how AI can used to create amazing multimodal content
- Agentic AI for Marketing Operations
Objective: From One-Time Prompts to Autonomous Workflows
Agentic AI workflows for
- Setting up digital media campaigns
- Social media scheduling & optimisation
- SEO monitoring
- CRM follow-up & lead nurturing
- Competitive intelligence generation
- Social Listening
- Content repurposing
Hands-on workshop: Design an AI agent for a marketing task
Outcome: Teams start thinking in terms of systems, not tasks
- AI for Performance Marketing & Analytics
Objective: Smarter Decisions, Faster Feedback Loops
Use AI for
- Ad copy testing & optimisation
- Budget allocation insights
- Funnel analysis
- Attribution narratives (not just dashboards)
Hands-on workshop: Generate insights and leadership summaries using synthetic campaign data
Outcome: Less time reporting, more time optimising
- AI for Reporting & Stakeholder Communication
Objective: From Dashboards to Stories
- Turning raw data into insights
- Auto-generating weekly / monthly reports
- Writing CXO-friendly summaries
- Visual storytelling with AI
Hands-on workshop: Convert raw marketing report into board level presentation
Outcome: Marketers become insight storytellers.
- Governance, Ethics & Brand Safety
Objective: Using AI Responsibly in Marketing
- IP & copyright issues
- Data privacy & consent
- Hallucinations & misinformation
- Brand voice risks
- Human-in-the-loop model
Outcome: Confident, compliant AI usage
- Building an AI-Ready Marketing Team
Objective: Operating Model, Not Just Tools
New skills marketers need
- Role evolution (Content creators to Orchestrators)
- Prompt libraries & SOPs
- Measuring AI productivity gains
- 30-90-180-day AI adoption roadmap for the team
Outcome: Sustained impact beyond the workshop.
Speaker Profile: Hareesh Tibrewala, Founder & CEO, MANABU is a seasoned entrepreneur and board-level advisor with over three decades of experience, navigating successive waves of technological change and digital transformation.
He co-founded and scaled a digital services firm that became part of the WPP network, partnering with global enterprises as they reimagined growth, customer engagement, and operating models across multiple technology cycles.
Through Manabu, Hareesh now works at the intersection of leadership, learning, and artificial intelligence; helping organisations build enduring capabilities, cultivate future-ready mindsets, and translate emerging technologies into sustained business impact.
Note:
- 100% hands on workshop
- Participants should carry their own Laptops
- Practice assignments would be given during the workshop
- No recording to be done
