Negotiation is a crucial skill for any business professional, as it allows you to effectively communicate and come to mutually beneficial agreements with others. Leveraging negotiation techniques can help you drive profitability by allowing you to secure better deals and terms for your company. This can involve negotiating for lower prices on goods and services, obtaining more favorable terms on contracts, and finding ways to increase the value of your products or services.
Mr. Ateet Sanghavi, Partner, Purple Ventures Management Consultants LLP
He has created Purple Ventures Management Consultants LLP in 2009 to provide 360º services across business life cycles, with a core focus on start-ups and emerging businesses. Since then, Purple Ventures has converted ideas into successful and sustainable business ventures, through innovation and technology. The organization has successfully provided a wide array of services such as business incubation and consulting expertise in areas like finance, strategy, marketing and information technology. Prior to Purple Ventures, Ateet was part of the Investment Banking/ Mergers and Acquisitions Department at Bank of America Merrill Lynch (previously known as DSP Merrill Lynch Ltd). During his tenure, Ateet raised over USD 8.0 billion through some of India’s largest capital market/M&A deals. Ateet has a Bachelors & Masters in Commerce & Economics and another Masters in Business Administration from Mumbai University. He has also graduated from the prestigious Wharton Business School’s Executive Program on Investment Banking. He is a part of the board of directors of several listed and non-listed companies in India and internationally, as a director or honorary board member and also as an advisor or a mentor. He is a guest faculty at Welingkar Institute of Management Development & Research and IES Management College and Research Centre, where he trains and mentors students (including senior executives) on entrepreneurship, management and corporate finance, risk and regulations.
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