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Mumbai: The Ministry of Power, Government of India has launched a nationwide initiative to accelerate industrial energy efficiency, with the Union Minister for Power and Housing & Urban Affairs, Manohar Lal, officially rolling out the ₹1000 crore ADEETIE scheme in Panipat, Haryana. Designed to support Micro, Small and Medium Enterprises (MSMEs), the scheme offers financial and technical assistance to promote the adoption of energy-efficient technologies across 14 energy-intensive sectors.

The Assistance in Deploying Energy Efficient Technologies in Industries & Establishments (ADEETIE) programme is being implemented by the Bureau of Energy Efficiency and aims to reduce the carbon footprint of Indian industry, improve the power-to-product ratio, and enhance competitiveness through sustainability. MSMEs can avail themselves of interest subvention on loans – 5 percent for micro and small enterprises, and 3 percent for medium enterprises – alongside end-to-end handholding from energy audits to post-implementation monitoring.

Officials expect the scheme to mobilise ₹9,000 crore in investment, including ₹6,750 crore in prospective MSME lending, and boost the country’s progress towards international climate commitments.

Speaking at the launch, Lal described the scheme as a transformative movement aligned with the Viksit Bharat vision, stating that it empowers industries to reduce energy consumption by up to 50 percent. Early success stories, Memorandum of Understanding (MoU) signings and commendations for pioneering MSMEs added momentum to the event, which marked a milestone in India’s clean energy transition.

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