Generative AI for Marketing Certification Course

Participants will develop a deep understanding of Generative AI, with a particular focus on AI tools such as Midjourney, Invideo, Rephrase.ai, Hey Gen, ChatGPT, and its practical applications in marketing. They will gain the knowledge and skills required to leverage AI tools to enhance marketing strategy, video content creation, blogs, content marketing, perform SEO, build marketing strategies, perform data analysis and much more. Ultimately, becoming proficient in harnessing AI technologies to drive marketing success.

Learning Outcome:

• Equip participants with a comprehensive understanding of Generative AI, particularly ChatGPT, HeyGen, Midjourney, Stable Diffusion and more to understand its pivotal role in modern marketing
• Enable participants to apply ChatGPT to enhance content creation, marketing strategy development, and data analysis.
• Foster the ability to develop and execute AI-powered marketing plans, reinforcing marketing teams’ efficacy and innovation.
• Instil ethical and responsible AI practices within marketing strategies, ensuring alignment with company values and industry standards.
• Empower participants to present a comprehensive AI-driven marketing plan, demonstrating their proficiency in leveraging AI tools for marketing success.

Module Outline:

1. Introduction to AI in Marketing

Overview of the changing marketing landscape with AI.
Key concepts and terminologies in AI relevant to marketing.
Also understanding how Digital Marketing is changing drastically
Case studies showcasing successful AI implementations in marketing.
Introduction to NLP and its applications in marketing

2. Understanding Prompt Engineering from a marketing perspective

Explaining the concept of prompt engineering.
Types of prompts to be used in Marketing domain
How to build custom prompts for marketing specific tasks
Practical exercises on creating effective prompts for marketing content.
Strategies for guiding ChatGPT to produce desired outputs.

Hands on Activity: Activity: Create Custom Prompts for Marketing Tasks
Outcome: Participants will learn to build and optimize prompts for AI tools in marketing contexts.

Provide various marketing scenarios (SEO content creation, social media campaign ideation, etc.).
Instruct each group to formulate effective prompts tailored to these scenarios for ChatGPT
Discuss and compare the generated outputs to evaluate the effectiveness of different prompts

3. ChatGPT Use Cases for Marketing Teams

Exploring a range of applications for ChatGPT in marketing.

Overview of Different AI tools to enhance marketing reports, presentations, data analysis, marketing strategy
Real-world examples of ChatGPT-driven marketing success stories.
Identifying opportunities for marketing optimization through ChatGPT.

4. ChatGPT for content related activities

Leveraging ChatGPT for generating office presentations and strategy documents.
Understanding how to use AI in Generating blog posts, articles, and social media content with ChatGPT
Using ChatGPT for SEO content
Building marketing images, videos using AI tools for marketing
Applying ChatGPT to enhance email marketing campaigns.

Hands on Activity: Participants will practice using AI tools for various marketing content creation tasks.

Allocate specific content creation tasks to individuals or groups (blog post, social media copy, SEO-focused content).
Task them to utilize ChatGPT, Invideo, and Rephrase.ai to generate content for their assigned tasks.
Compare the outputs, assess quality, SEO optimization, and relevance to the tas

5. Using AI tools for Marketing, PR and Comms

Exploring a range of applications for ChatGPT in marketing.
Overview of Different AI tools to enhance marketing and create images, videos, content of different formats and more
Using it for PR and Communication use case in Marketing
Leveraging ChatGPT and other AI tools for enhancing marketing strategies.
Real-world examples of ChatGPT-driven marketing success stories.
Identifying opportunities for marketing optimization through ChatGPT
Using Bing for market research
Video creation with AI using Invideo
Audio creation using Clipchamp
Leonardo AI or MIdjourney to create story board and realistic Images

6. ChatGPT for Excel and Data Analysis

Using ChatGPT for automating data analysis and report generation.
Hands-on exercises in automating common marketing data tasks.
Best practices for ensuring data accuracy and security with AI tools.

Hands on Activity: Marketing Optimization Simulation

Outcome: Participants will explore real-time marketing optimization scenarios using AI tools.

Simulate a marketing scenario for a fictitious company/product.
Assign teams to utilize Leonardo AI, Clipchamp, Invideo to optimize marketing strategies, PR campaigns, and communication content.
Present their strategies and outputs, highlighting the tools used and the reasoning behind their choices

7: Recap & Ethical AI Principles

· Fairness, transparency, and accountability

· Detecting and mitigating bias in AI responses

· Ethical decision-making in AI applications

· Handling sensitive customer information

· Ensuring compliance with data protection regulations

· Safeguarding data in AI-powered processes

· Recap and conclusion of the workshop

8. Creating AI-Powered Marketing Plans

· Developing marketing strategies with AI-driven insights.

· Crafting AI-enhanced marketing plans and presentations.

· Utilizing AI tools for competitive analysis and market research.

· Real-world examples of marketing plans powered by AI.

· Ethical considerations when integrating AI into marketing strategies.

Hands on Presentations by teams

· Develop an AI-powered marketing plan for your company.

· Design a content strategy and generate AI-driven content using tools learnt in the sessions

· Create an engaging presentation to communicate the content strategy and marketing plan.

· Build an entire marketing plan, blog, articles, images, and videos all using AI tools

· Emphasize ethical considerations in AI usage.

· Present the marketing plan to a panel of experts and engage in peer review to enhance team learning and collaboration.

Trainer Profile:

Hitesh is a proven digital media expert, AI trainer, and international speaker with expertise in Generative AI tools & process. He specializes in training corporates, professionals, and large to medium-scale organizations, from CXOs to marketing heads, in the field of Generative AI. With over a decade of experience in Marketing, Data Analytics, public relations, corporate communications, and Data Science, Hitesh brings a wealth of knowledge and practical insights to his training programs.

Recently he trained over 200+ CMO’s helping them understand how the marketing landscape is changing with Generative AI tools and ChatGPT, post which many firms have started to incorporate the same within their marketing and product management efforts. His average rating for session was 4.8/5

Hitesh has an impressive track record, having trained over 2,00,000+ participants in countries such as the USA, UK, Singapore, Malaysia, India, UAE, Bangkok, and Africa. He has delivered training sessions in more than 60+ institutions to students and professionals alike. His expertise extends to coaching and mentoring, and he has been a guest lecturer at over 50+ prestigious institutions, including IIM Bangalore, IIM Udaipur, IIM Lucknow, IIM Shillong, IIM Sambalpur, University of London, Institute Marangoni, SDA Bocconi, SP Jain Institute of Global Management, NMIMS, Indo American Society of India, Princeton Academy, and many more.

Furthermore, Hitesh has conducted training programs for over 400+ corporates, including renowned companies such as Times of India, Godrej, Kellogg’s, the Economic Times, Pfizer, Glenmark, Sun Pharma, Ogilvy, Wockhardt Group, Landmark Group, SBI Life insurance, Bluestar Ltd, Shell, and many others.

Contact Details :

Revati Khare
Email : revati.khare@bombaychamber.com
Tel : + 91 22 6120 0231