Online Certificate Course on Digital Transformation and Digital Marketing Series

Online Certificate Course on Digital Transformation and Digital Marketing Series

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The average lifespan of companies in the S&P 500 has gone down from 30 years to 15 years and it is estimated this decade it will go below 10 years.

Digital technologies overwhelmed Kodak, a true titan of the film business. Other big brands like Borders, HMV, Circuit City, and Blockbuster suffered the same fate. The dominance of Blackberry and Nokia was overshadowed by Apple and Android smartphones. In the Indian context, the famous Rhythm house in Mumbai serving music lovers was shut down after MP3 & streaming became a norm.

This is the result of many factors including digital disruption & adoption of newer technology with new digital business models. Enterprises that adapt, evolve and exploit the new digital transformation reality will thrive, while those that do not, will be lost to the sands of time like Dinosaur!!

Digital Transformation, Big Data, Analytics, IoT, Mobility & Cloud are the hottest terms around, with a lot of confusion even in matured organizations. This is an effort to simplify the area.

You will also learn the Fundamentals of Digital Marketing, SEO, SMM, Content Marketing and Digital Marketing Analytics

We are here to help you transform and succeed.

Contents, Date & Time :

1 Demystifying Digital Transformation

  • What is Digital Transformation
  • Difference between digitization, digitalization & digital transformation
  • Why is it important
  • How industries are adopting it
  • Various technology components

11:00am – 12.00pm

2 Initiating and Driving Digital Transformation

  • What is Digital Transformation Strategy
  • Why you need a digital strategy
  • difference between IT strategy & digital strategy
  • 15 ways to salvage digital transformation
  • 10 traps to avoid the derail of digital transformation

11:00am – 12.00pm

3 Introduction to Digital Business Models and how to adopt for your business

  • What is the business model
  • Business Model Canvas Preparation Difference between traditional & digital business model
  • Hyper disruptive business models

11:00am – 12.00pm

4 How to conduct the digital maturity assessment

  • What is Digital Maturity Assessment
  • 5 levels & 9 dimensions of Digital Maturity
  • Practical approach with questionnaire for maturity assessment

11:00am – 12.00pm

5 Digital Customer Experience

  • What is digital customer experience
  • Drivers for change in customer experience
  • What is customer journey mapping
  • Why is it important to map the customer journey?
  • Goals of customer journey mapping

11:00am – 12.00pm

6 Fundamentals of Digital Marketing

  • What is Digital Marketing
  • Why it is important
  • Must-have components of the customer journey map
  • Traditional marketing vs. digital marketing
  • Earned Media, Owned Media, Paid Media
  • 4Ps to 4Es due to Digital Marketing
  • Components of Digital Marketing

11:00am – 12.00pm

7 Search Engine Optimization

  • What is SEO?
  • How Search Engines work?
  • Types of SEO – Black Hat/ White Hat Keyword Research
  • Search Engine Results Pages
  • On-page optimization – Titles, Headers, Meta Tags, Image Optimization, Website Speed, Keyword Density, Robots.txt, XML sitemap, 401 redirects
  • Off-page optimization – Backlinks, Directory submission, Blogs

11:00am – 12.00pm

8 Social Media Marketing

  • What is Social Media Marketing?
  • How to choose the right platform – Facebook, LinkedIn, Instagram, Twitter, Pinterest, YouTube
  • Social Media Monitoring
  • Influencer Marketing

11:00am – 12.00pm

9 Content Marketing

  • What is Content Marketing?
  • B2B & B2C Content Marketing
  • 30 ways of content marketing
  • Content for Awareness, Interest, Evaluation, Purchase

·  Blogs
·  Live Videos
·  Display Advertising
·  Measuring Content effectiveness


11:00am – 12.00pm

10 Digital Marketing Analytics

  • Introduction to Digital Marketing Analytics
  • Social Media Analytics
  • Google Analytics

11:00am – 12.00pm


Sandeep Raut – Founder & CEO, Going Digital
Sandeep is a Digital Transformation, Analytics Big Data, Mobility & IoT evangelist. He has 34 years of IT strategy, consulting & delivery experience. He has been featured in Top 10 Global Digital Transformation Influencers to Follow Today by IDG. He has been the keynote speaker at various forums i.e Aegis School of Data Science, Shailesh J Mehta School of Management, IIT Bombay and Welingkar B School. He has rich experience in BFSI, Travel, Health Care, Retail, and Manufacturing industries.

Who Should Attend?

  • CIOs, VPs, and directors of IT strategy.
  • VPs and directors of application development, enterprise, data, and solution architecture.
  • Technology leaders of web, digital, and mobile initiatives.
  • CMOs and Chief Digital Officers.
  • VPs and directors of eCommerce or eBusiness.
  • Customer insights professionals.
  • VPs and senior leaders responsible for digital sales and service strategies.

Participation Fee :

Members Rs. 6,000 + 18% GST
Non-Members Rs. 7,000 + 18% GST
Bank Details for NEFT
Account No. 10996680930
Bank Name State Bank of India
Branch Address Mumbai Main Branch

Cheque /Demand Draft should be drawn in favor of “BOMBAY CHAMBER OF COMMERCE AND INDUSTRY”

Contact Details :

Revati Khare || Assistant Director – Information & Communication Technology Committee
Email :
Tel. (D) + 91 22 6120 0231; (M) + 91 9892029473

Additional Details

Event Fees Type - Paid Event

Event or Seminar - workshop

Event registration closed.

Date And Time

July 14, 2022 11:00 AM to
August 05, 2022 12:00 PM

Registration End Date

July 13, 2022
Paid Event
Online Event


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