Artificial intelligence (AI) for Digital Marketing Certification Course

Artificial intelligence (AI) helps today’s digital marketers enhance their customer experience by generating relevant insights, enabling proactive audience targeting and fostering deeper engagement. Marketers who effectively harness customer analytics as part of their digital strategy can innovate more effectively and inform key decisions in real-time.

Key Benefits :

· Learn how to develop a future-ready digital marketing strategy that aligns your customers’ needs with business objectives.

· Gain insights into the opportunities and challenges posed by AI, and unlock ways to plan for the future of AI innovation.

· Enhance your ability to reach and enrich your audience, and make accurate decisions based on data insights.

· Develop the skills to leverage recommendation engines and create digital content that reflects your broader business goals.

Course Content:

· Module 1: An Introduction to Artificial Intelligence

· Module 2: Content Marketing Using AI

· Module 3: Personalization Using Recommendation Engines

· Module 4: Informed Decision-Making Using Advanced Analytics

· Module 5: Organizational Transformation for AI Integration

· Module 6: Creating an AI-Driven Digital Marketing Strategy

Trainer Profile:

Dr Amey Pangarkar TEDx speaker, Google-certified digital marketer, avid advertising professional, and efficient marketing communication consultant awarded Best Digital Marketing Professional with Innovative advertising skills by India Education Awards! Proud member of Google RARE Leadership Academy. An engineer with logical thinking, an MBA Marketing Gold medalist with effective communication skills, and an Artist with a creative mindset. Articulation and analytical skills aid Dr. Amey in precisely understanding and interpreting the client’s problem and suggesting apt-fit customized solutions. Author of three textbooks on digital marketing for a distance learning university.

Who should attend:

This course will benefit anyone seeking to integrate AI into their organization’s digital marketing strategy. Technical or functional leaders will develop a balanced understanding of AI’s capacity to enhance the customer experience with in-depth insights. IT, project and product managers tasked with leading operations or initiatives will develop their ability to align customer needs with business objectives. Finally, marketers aiming to grow in their current or future roles will learn how to inform their strategy with the latest research. They will also validate their skills in the form of a certificate of completion.

Delivery: ZOOM Meeting

Participation only through advance registration
Kindly mail your registration (Name, Cell no, Designation & Email id) on revati.khare@bombaychamber.com at the earliest.

Contact Details :

Revati Khare
Email : revati.khare@bombaychamber.com
Tel : + 91 22 6120 0231