Agriculture Ministry Launches Platform of Platforms (POP) Under eNAM to Facilitate Produce Sale Outside State Borders

July 18, 2022

The Union Minister of Agriculture and Farmers Welfare, Narendra Singh Tomar, launches the Platform of Platforms (POP) under the National Agriculture Market (e-NAM) in Bengaluru. The Agriculture Ministry also released an equity grant of over Rs 37 crore to 1,018 Farmer Producer Organizations (FPOs), benefiting about 3.5 lakh farmers.

The POP will enable farmers to sell the produce outside their state borders, thereby increasing farmers’ digital access to multiple markets, buyers and service providers and bringing transparency in business transactions, to improve price search mechanism and quality commensurate price realization.

The POP covers 41 service providers from different platforms, facilitating various value chain services like trading, quality checks, warehousing, fintech, market information, transportation etc. The PoP will create a digital ecosystem, which will benefit from the expertise of different platforms in different segments of the agricultural value chain.

Source : PIB 

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