Union Minister of Ayush and Ports, Shipping & Waterways Sarbananda Sonowal said that the Ayush sector is slated to capture a market share of USD 23 billion globally, by 2023. Speaking at an event, the Minister said that the call for Vocal for Local by Prime Minister Narendra Modi has given a boost to the Indian traditional practices. The wide acceptability of Ayurveda, along with other traditional medicinal practices, has given a shot in the arm to the Ayush sector globally.


“It is important that the education, research, scientific investigation as well as its propagation of Ayurveda must be done as per a rational and scientific evaluation process. I call upon the experts, vaidyas, medicine producers and everyone associated with the sector to work towards this and strive for excellence.”


The Ministry of Ayush is set to showcase its initiatives on the theme of ‘AYUSH for Global Health’ at the 41st India International Trade Fair in New Delhi from November 14 to 21. While various AYUSH institutes and research bodies of Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa-Rigpa, and Homeopathy streams will set up their stalls at the Trade Fair, more than 14 startups from Ayush are also expected to showcase their products at the Fair.

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