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The Department for Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce and Industry, has launched a call for startups to register on the MAARG portal, the National Mentorship Platform by Startup India. The Mentorship, Advisory, Assistance, Resilience and Growth (MAARG) portal is a one stop platform to facilitate mentorship for startups across diverse sectors, functions, stages, geographies, and backgrounds.

Through the portal, startups can connect with academicians, industry experts, founders, investors, and other experts from across the globe, through Artificial Intelligence (AI) based matchmaking, to get personalised guidance on growth and strategy. The key features of the portal include customisable mentorship programs for ecosystem enablers, mobile-friendly user interface, recognition for contributing mentors, video and audio call options, etc.

As per the Government, the MAARG Portal is being operationalised in three phases,

• Phase I: Mentor Onboarding: Launched and executed with 400+ expert mentors on boarded across sectors.
• Phase II: Startup Onboarding: DPIIT is launching the onboarding of startups on the MAARG Portal with effect from 14th November 2022.
• Phase III: MAARG Portal Launch and Mentor Matchmaking

All interested startups can apply at https://maarg.startupindia.gov.in.