Webinar on Marketing Analytics

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Event Details

Webinar on Marketing Analytics - Jun 23, 2021

Overview :

Markeing Analytics is a set of tools and techniques that can be used to improve business performance through fact-based decision-making.  Data Exploration, Business Intelligence and Data Mining have been there for a while and helped Businesses to create Data Discipline in the organization. Marketing Analytics is the subset of Business Intelligence, which helps companies to understand the past and predict the future to improve company’s effectiveness in the market place.

In the book “Competing on analytics: The new science of winning”, Thomas Devonport claims that a significant proportion of high-performance companies have high analytical skills among their personnel. In a research by MIT Sloan Management Institute it has been found that 51 % companies used Analytics to gain competitive advantage while others have been struggling.

Understand the role of marketing analytics within an organization.

●      To gain an understanding of how managers use marketing analytics to formulate and solve business problems and to support managerial decision making.

●      Use analytics in customer requirement analysis, general management, marketing, finance, operations, and HR.

●      To become familiar with the processes needed to develop, report, and analyze business data.

●       To learn how to use and apply Excel and Excel add-ins to solve business problems.

Date & Time :  23, 24 & 25 June, 2021 : 3.00 pm - 6.00 pm

Course Content / Session Details :

1st Day – 3 Hours

● Introduction to Analytics / Marketing Analytics

● Types of Marketing Analytics

   ○ Descriptive

   ○ Predictive

   ○ Prescriptive

● Marketing Analytics Life Cycle

   ○ Life Cycle

   ○ How to take a MA project

2nd Day – 3 hours

Deep into Business Analytics with Examples

● Descriptive Analytics

   ○ With help of a retailing problem

● Predictive Analytics

   ○ Trend analysis

   ○ Exponential smoothening

   ○ Regression Analysis

● Prescriptive Analytics

   ○ Optimization Decisions

3rd day – 2 Hours

● Cases

●  One or two Marketing Cases

Who should attend ?

The Course is aimed at Managers, Departmental Heads, Functional Heads who are responsible for managing and improving functional operations.

Benefits of the Webinar :

In this VUCA world competitive advantage is the key to success. The course will empower the participants to identify & develop competitive advantage in respective areas through

●      Understanding of Data and usage of Data for improvement

●      Identify & Initiate Marketing Analytics Projects

●      Begin Fact based Decision Making

Bishram is a B.Tech., PGDBM(XLRI), CFA, Ph.D. Bishram has over 30 years of practice in leading corporates like Tata Consulting Services, as a Sr. General Manager & Lionbridge Technologies, a US MNC, as a Vice President India Operation, where he managed a business of Rs 250+ crores and over 1000 resources. During his long stint in senior management he managed Profit & Loss of a Business, Delivery & Operations, Recruitment & HR, Solutions, Sales & Quality in industry segments like Manufacturing, Retail, Transportation, Healthcare, Banking & Financial Services etc. He is a Growth & Turnaround Strategist & Execution Expert for Outsourcing, Offshore Development Center, and Captive Center, Startups, Software and Services outfits, setting up Outsourced Development Center.

For the last 10+ years, he is prominent as a Director & CEO of Vision2Value Services Private limited. He is adroit at providing Consultancy and Training Services in the areas of Continuous Performance Improvement using LEAN, Theory of Constraints and soft issues like leveraging Emotional intelligence & Mindfulness. He is a visiting professor at NMIMS university, NITIE, VJTI & ITM Business Schools. He has authored a book “How to become rich & happy” - https://amzn.to/2WqDtke

Webinar details will be provided to the participants, after registration.


Chetna Surti

Email :  chetna.surti@bombaychamber.com

Supriya Pandey

Email :  supriya.pandey@bombaychamber.com

Participation Fee :   
Members  Rs. 3,000 + 18% GST  
Non-Members  Rs. 3,300 + 18% GST 

Bank Details for NEFT

Account No.




Bank Name

State Bank of India

Branch Address

Mumbai Main Branch

Cheque /Demand Draft should be drawn in favor of “BOMBAY CHAMBER OF COMMERCE AND INDUSTRY”


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