Webinar on Impact of the Consumer Protection Act, 2019 on Advertisement, Media, Communication & Marketing Industry

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Event Details

Webinar on Impact of the Consumer Protection Act, 2019 on Advertisement, Media, Communication & Marketing Industry - Sep 17, 2020

Background :

The Impact of the Consumer Protection Act, 2019 on Advertisement, Media, Communication & Marketing Industry in view of stricter norms for misleading advertisements which includes not only advertisers but also endorsers and publishers.

1.  Advertisements aim to influence or persuade customers into buying products that they promote.  Strategic advertisement & marketing is an important business function for every industry more particularly in an era of global and cut-throat competition. Advertisements are also a major revenue source for the media, both print and electronic. Celebrity endorsements also play a vital role in customer attraction. Consumers get influenced by celebrities and place their trust in the product endorsed by them.

2.  The 2019 Act has widened the definition of Unfair Trade Practices which to include within its ambit misleading advertisements and the Central Authority has been given wide powers to take action against the concerned trader or manufacturer or endorser or advertiser or publisher. 

3.  The Central Authority has also been given powers to prohibit the endorser of a false or misleading advertisement from making endorsement of any product or service for a period which may extend to one year in addition to the penal provisions. 

4.  Celebrities found endorsing misleading ads can be fined up to ₹10 lakh. For repeat offences, the new authority can impose a fine of up to ₹50 lakh and a jail term of up to five years. It can also bar a celebrity from endorsing ads for up to a year, extending it to three years for repeat offenders. 

5.  The proviso to Section 21 protects an endorser to the extent he has exercised due diligence to verify the veracity of the claims made in the advertisement regarding the product or service being endorsed by him.

 

Associate Partner :

Purpose of the Webinar :

Generate awareness amongst the Media, Communication & Marketing Industry on the new law to avoid pitfalls and avoidable penal consequences.


Issues for deliberations :

a) Ingredients of a false & misleading advertisement.

b) Obligations of Manufacturers/Service Providers, Advertising agencies, Publishers in the Print & Electronic Media.

c) Obligations of Endorsers

d) Safeguards to be taken in contracts/agreements by Advertising agencies, Publishers, Endorsers,

e) Sanctity & Sufficiency of Indemnity Bonds from the Manufacturer/Service Provider.

f) Interse claims between the Advertising Agencies, Publishers, Endorsers & Manufacturers/Service Providers.

g) Defences available in case of complaints before the Authorities.

h) Case Studies

i) Role of Advertising Standard Council of India.

 

Panel Members :

Ms. Aazmeen Kasad, Legal Consultant, Law Professor, Trainer, Writer, Mentor (Entrepreneur) & Social Worker.

Mr. Ashwani Tyagi, General Manager - Legal Team, Hindustan Unilever Limited. 

Mr. Bharat Vasani* Former General Counsel of Tata group, Corporate Partner, Cyril Amarchand Mangaldas.

Mr. Raj Nair, CEO & Chief Creative Officer at Madison BMB.

Mr. Suhas Tuljapurkar, Director, Legasis Services Pvt Ltd.

Mr. Subhash Kamath, CEO at BBH & Publicis Worldwide, India.

 
Contact :
Ms. Shruti Rathod 
Tel: 022 61200268
Ms. Aneeha Neeraja Rajan  
Tel: 022 61200227

 

Free Webinar, registration is mandatory

Webinar details will be provided to the participants, after registration.

 

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