Interactive Session by Mr. Madhukar Sabnavis on Integrated Marketing Communication - Why and How

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Event Details

Interactive Session by Mr. Madhukar Sabnavis on Integrated Marketing Communication - Why and How - Jan 24, 2020

In a world of multi media, marketers and brand builders are grappling with how to manage multiple media cost effectively. This program will cover how different brands and categories handle multiple media with examples across fmcg, durables and services.


Objective :

To better manage multi media campaigns. To get some insight into how to manage content and channels in today's fragmented media world.

Key take away  :

The session will be both inspirational and instructional. It will provide some tools to the brand marketer on how to do IMC. At the same time it will open minds to what marketers in India and abroad are doing to more effectively leverage the different media available to them. It will be more qualitative rather than quantitative.


Who should attend from the organization  :

Anyone involved in brands, corporate or brand communication or dealing with media.  Particularly useful for practitioners in the field who have some experience in this and wish to expand their knowledge and skills for the same.


Speaker  :

Mr. Madhukar Sabnavis, Vice Chairman & Director Client Relations, Ogilvy India

Madhukar Sabnavis is a Maths Honours Gold Medallist from St Stephen’s College, Delhi and PGDM from IIM, Ahmedabad. He started his advertising career with Clarion Advertising in 1985 and moved to Ogilvy in 1988. He currently partners business leaders in growing large local businesses.In 34 years, he has worked on a wide portfolio of clients including Amazon, Asian Paints, Bajaj, Cadbury, Coke, ITC, Lenovo, Max Life, Pidilite, Star, Titan, Unilever and Vodafone. He helped create a new agency brand for Ogilvy India - Brand David - in the Indian  advertising market space which is today part of Bates India. He set up Account Planning in Ogilvy India in 2002. Under his leadership, Ogilvy has been a much awarded Indian agency in advertising effectiveness. He has also developed a number of workshop tools like Ogilvy Open Source, OgilvyVision and OgilvyCombat that help solve business and brand problems – which he has run for many clients. And developed planning tools like Media Ethnography and Semiotics. He enjoys sharing knowledge. He has contributed columns for many business and industry magazines.


Contact :
Ms. Shruti Rathod 
Tel: 022 61200268
Ms. Aneeha Neeraja Rajan  
Tel: 022 61200227

  

Participation Fee :   
Members  Rs. 2150 + 18% GST
Non-Members  Rs. 2450 + 18% GST

Bank Details for NEFT

Account No.

02422418061924

IFSC CODE

DCBL0000024

Bank Name

DCB Bank

Branch Address

Mahim (024), Mumbai

Cheque /Demand Draft should be drawn in favor of “BOMBAY CHAMBER OF COMMERCE AND INDUSTRY”.

Bombay Chamber, The Ruby, 4th floor, 29, Senapati Bapat Marg (Tulsi Pipe Road), Dadar (West), Mumbai - 400028

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