Workshop on Strategic Storytelling Especially for Public Relation Officers

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Event Details

Workshop on Strategic Storytelling Especially for Public Relation Officers - Dec 20, 2018

Introduction :

Every Public relation officer knows the dire need of effective communication in his profession. Communication leads to action but what type of communication? How to create lasting impact on my stakeholders? How do I make maximum engagement with my clients? How do people remember what I say?

Objectives :

  • Creating compelling stories for making maximum connect

  • How to use story telling in PR

  • Understanding why storytelling art can give you edge over others

  • Gaining powerful insights about art of creating most interesting stories

  • How to lead, motivate & influence through intriguing stories

Topics covered :
Story telling is skill-You can learn it too
  •  Importance of storytelling in PR 

  •  Are we all story tellers? -unleashing the story teller in you

  •  Great story tellers are not born they are made

  •  Art that will never diminish-can we have corporate Grandma?

PR is all about Persuasion-Nail the art
  •  If is persuasion-it has to be a story!

  •  How and where to use stories in PR

  •  Strategies to craft intriguing narratives for Press releases & campaigns

  •  Using Art of Storytelling for building sustainable image of the company  

Structuring the best stories in the world
  •  Crafting the most significant stories which connect the most

  •  Strategies that connect the brain & heart together  

  •  Body language & Voice modulation-it’s all about expression!  

  •  Story teller’s Tools

Outcomes :

This workshop will present a unique opportunity to learn how to use stories in business. How to convince, persuade and connect 360 degrees with your internal and external audience. Bringing humane approach in ever evolving, complex and robotic workplace for increased turnover, improved relationships & stronger employee engagement. 

Who Should Attend ? 

Public Relation Officers , Corporate public relations specialists

Mahale is a Corporate Trainer & Personal Brand Coach.She is also a motivational speaker at important forums. She is post graduate in HR, Marketing Management, and Journalism & Mass Communication. She is a professional Image Consultant with her expertise in NLP. With 20 years of corporate experience, she is extremely passionate to recreate a workplace which is more enthusiastic, motivated and self-explorer.  

The Ruby, 4th floor, 29, Senapati Bapat Marg, Dadar (W), Mumbai 400028

Ms. Minal Khadilkar / Mr.Pravin Rane
Tel : 022-61200237 / 022-61200219 
Participation Fee :   
Members  Rs. 3500 + 18% GST
Non-Members  Rs. 4000 + 18% GST


Bank Details for NEFT

Account No.




Bank Name

DCB Bank

Branch Address

Mahim (024), Mumbai

Cheque /Demand Draft should be drawn in favor of “BOMBAY CHAMBER OF COMMERCE AND INDUSTRY”.


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