User Experience (UX) Design Program

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Event Details

User Experience (UX) Design Program - Nov 14, 2018

Introduction :

If you’ve ever been stumped because you can’t find the info you’re looking for on a website or app, not sure what to do next, or baffled by instructions, you’ve been a victim of a bad user experience. Bombay Chamber’s User Experience Design Certificate Program will help you learn the essential skills of UX and leverage essential user experience design tools such as user testing, persona building, and prototyping, to start creating online experiences that engage users and solve their problems.
What does it take to design for great user experiences? User Experience (UX) – A Primer

Course Contents :

1. Why do we love/hate everyday things/design?

  • Our Cognitive and Emotional Systems

  • Affordances:

  • Cognitive(Knowing)

  • Physical(Doing)

  • Sensory (Seeing, Hearing, Feeling)

  • Functional (Usefulness)

  • Persuasiveness (Emotional Design)

2. Human Centered Design

  • Observation (Including Benchmarking)

  • Idea Generation

  • Prototyping

  • Testing

3. Universal Principles of Good Design

  • Signifiers (Signal Detection)

  • Constraints

  • Discoverability

  • Mapping

  • Feedback

  • Conceptual Models

4. Putting it All Together 

  • The course will cover:

  • Various interactive sessions

  • Practical usage of tools, etc

Who should attend :

  •  Decision makers responsible for improving business/sales using digital platforms by enhancing user experience

  •  Existing Designers looking for an overview in UX field

  •  Digital managers

  •  Usability practitioners

  •  Website/intranet developers/managers

  •  Application developers

  •  Project manager

The course will cover :
  • Various interactive sessions

  • Practical usage of tools, etc

Mr. Anil has founded and drives Z-Aksys Solutions - a dynamic team of experienced creative, software, design and communications specialists all working to deliver the complete package in the area of communication and technology.

Anil has previously worked with The Information Company Pvt Ltd (TIC), a well-known communications solutions company, for almost a decade. While with TIC, he worked with some of the leading business houses in India and on the digital launch for leading Indian brands.


Bombay Chamber, Mackinnon Mackenzie Bldg, 3rd Floor, Ballard Estate, Mumbai-400001





Revati Khare || Manager - Information & Communication Technology Committee
Tel: 22 6120 0231 (M): 91 9892029473


Participation Fee :   
Members  Rs. 8000 + 18% GST
Non-Members  Rs. 9000 + 18% GST

3 participant 10% discount, 5 participants 15% discount


Bank Details for NEFT

Account No.




Bank Name

DCB Bank

Branch Address

Mahim (024), Mumbai

Cheque /Demand Draft should be drawn in favor of “BOMBAY CHAMBER OF COMMERCE AND INDUSTRY”.


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