Workshop on Developing Marketing Strategy for Information Technology (IT) Products and Services

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Event Details

Workshop on Developing Marketing Strategy for Information Technology (IT) Products and Services - Oct 10, 2018

Introduction :

Marketing of IT products and services calls for having a unique strategy. There are numerous parameters which define how you can market your products and services successfully. In this workshop, you will learn how to develop a unique strategy. You will also understand what are the critical parameters for marketing strategy development.

Objective :

1.    Understanding business environment

2.    Learning parameters for marketing of IT products and services

3.    Developing a unique marketing strategy

Contents :

1.    Understanding business environment

2.    Customizing your offering

3.    Identifying focus

4.    Institutionalize business development process

Methodology :

This will be a completely hands-on workshop. At the end of each session, you will have a tangible outcome.

For Whom :

This program is designed for

  •   Marketing Managers & Executives

  •   Seasoned Entrepreneurs & startups

  •   Engineers & Technocrats

  •   Students

  •   Anybody who wants to market IT products & services

This workshop will have practical in each session on a computer. Participants need to bring their own laptops and dongles for internet connectivity.

Dr. Sachin Mohan Bhide
Sachin is a Strategy Designer & founder of Eha Management Consultancy. He is having two decades of award winning experience. He has authored books Designing Effective Business Plan, Effective Digital Marketing Strategy & Effective Marketing for Entrepreneurs. He is an award winning trainer. He is also an award winning speaker & has received Best Speaker & Best Table Topic Master award at Toastmasters club in California, USA. He has earned his PhD in Management and has done Masters in Business Administration & Commerce.

Bombay Chamber, Mackinnon Mackenzie Bldg, 3rd Floor, Ballard Estate, Fort, Mumbai-1






Revati Khare || Manager - Information & Communication Technology Committee
Tel: 22 6120 0231 (M): 91 9892029473
Participation Fee :   
Members  Rs. 4000 + 18% GST
Non-Members  Rs. 4500 + 18% GST

3 participant 10% discount, 5 participants 15% discount


Bank Details for NEFT

Account No.




Bank Name

DCB Bank

Branch Address

Mahim (024), Mumbai

Cheque /Demand Draft should be drawn in favor of “BOMBAY CHAMBER OF COMMERCE AND INDUSTRY”.


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