Workshop on Wearable Technology Marketing & Product Strategy Integration

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Event Details

Workshop on Wearable Technology Marketing & Product Strategy Integration - Jun 29, 2018

Introduction :

As marketers and entrepreneurs, staying current on emerging technologies is often pushed to the bottom of your to-do list. Navigating unchartered channels can be tricky, especially if you don't always know what they are or why you’d want to use them. Wearable technologies, Virtual and Augmented reality are becoming more and more important for both marketers and product developers.

Digital marketing strategy, product management, eLearning, animation, web/app development and wearable technologies. This diverse experience provides insights from different angles, which dramatically benefits your learning process. After completing this course you will hold a competitive advantage over others and will be able to add tremendous value to your clients by integrating wearables into your strategy.


The course will provide you with meaningful tools and case studies, which will allow you to confidently begin exploring wearable technologies.

Topics covered :
  •  An in-depth understanding of what wearables are, who is wearing them, where are they being worn and why it's emerging as an important new marketing channel

  •  Gain the background knowledge to have a holistic view of their market growth potential and future integration with the Internet of things

  •  Understanding of the breadth of opportunity afforded by virtual/augmented reality towards the breaking down of barriers between online and physical worlds

  •  Important considerations to successfully integrate wearables into your product or marketing strategy and how to measure success

  •  Knowledge of tactics to not only to advertise through wearables but use them to gain market intelligence, extend your brand's experience, create innovative marketing campaigns and gain sentiment through reducing friction

  •  Have a clear sense of the design best practices and limitations of each device to inform your creative decisions

  •  Be inspired by real world case studies showcasing industry leaders to gain the confidence to implement wearable technologies into your strategies now!

Who Should Attend ?

Start Ups, Entrepreneurs and Business owners, Digital marketing / Social media professionals,Executives and Product Managers.

Mr. Naimpally has a 20 years of rich experience working with various organisations of all sizes, both domestic and international - primarily on Microsoft Technologies.His forte is developing futuristic solutions using niche technology.


Bombay Chamber, Mackinnon Mackenzie Bldg, 3rd Floor,Ballard Estate, Fort, Mumbai-1.




Ms. Minal Khadilkar / Ms. Revati Khare
Tel : 022-61200237 / 022-61200231
Participation Fee :   
Members  Rs. 4000 + 18% GST
Non-Members  Rs. 4500 + 18% GST


Bank Details for NEFT

Account No.




Bank Name

DCB Bank

Branch Address

Mahim (024), Mumbai

Cheque /Demand Draft should be drawn in favor of “BOMBAY CHAMBER OF COMMERCE AND INDUSTRY”.


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