Certificate Course on Building Personal Brand Equity & Assertive Communication

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Event Details

Certificate Course on Building Personal Brand Equity & Assertive Communication - Sep 19, 2017

Introduction :

The Bombay Chamber has organized pleased to announce a Certificate Course on “Building Personal Brand Equity & Assertive Communication”.  Personal Branding is created with what you stand for, the impression and perception of your stake holders and your seniors. Building your personal brand will pay you rich dividends in your professional life.  Branding is a mix of how you present yourself and how others see you.  Your vision of the way you see yourself for the next few or more years will decide your personal branding.  The more long term your vision more authentic and consistent will be your personal branding.  

Employees are the backbone of any organization and for the growth of organization there is a need for creative thinking and problem solving, choices and adaptability.  There is need for oneself to think beyond obvious and deal with challenges by being more innovative.

This empowering workshop will explore positive ways to improve your self-confidence, instill self-awareness and enhance your self-worth, through inner and outer confidence that will changes the way you feel, communicate and handle life’s challenges. Building your personal branding is related to your confidence as an assertive person.  

Assertive communication skills help us to voice our feelings in a socially acceptable way. It is the art of being pleasantly direct.  Assertive communication skill gives you the confidence to handle difficult situation and people.

Objective :

  • To develop a mindset and skill to develop your personal branding for rapid growth

  • To sensitize participants about building, strengthening and empowering self to set you apart from the others

  • To understand the difference between perception & impression management

  • To acquire assertive skills to feel and become empowered to become effective in our day to day interactions

  • To adapt to changes and situations quickly, gather relevant information and solve problems.

  • To develop lateral thinking and creative problem solving techniques 

  •  To deal with issues by making quality choices

Course Content :

  • What is Personal Branding

  • Determining your personal brand

  • Ways of Working towards achieving your Personal Branding

  • Difference between Perception and Impression Management

  • Strengthening Personal Branding with 3 words such as aggressive, submissive & assertive communication

  • Different types of assertive communication

  • Skilful use of Body language, tone, eye contact to acquire assertive skills – ability to say ‘No’ to unreasonable requests in a socially acceptable way

  • Refusal, Requests & Commendatory Assertiveness

  • Different ways of saying No in a pleasant and direct way to unreasonable requests

  •  Assertive Communication Tools to Handle Tough Situations and People

Traning Methodology :

Role Plays | Exercises | Games | Discussion 

Dr. Lata Shetty, is the Director, Mainstream Training Centre, which offers Soft Skills Training Program in a variety of settings.  Qualifications:  B.Sc., M.S.W., Ph.D., a gold medalist throughout her academic career & holds a Doctorate from the prestigious Tata Institute of Social Sciences. 

Bombay Chamber Conference Room, ‘The Ruby’, 4th Floor,  Dadar (W)  Mumbai 400 028

Ms. Mani Nair
Tel. 61200223, 9833409639 
Participation Fee :   
Members  Rs. 3500 +18% GST
Non-Members  Rs. 4000 +18% GST

10% discount for 3 or more participants from same organisation.


Bank Details for NEFT

Account No.




Bank Name

DCB Bank

Branch Address

Mahim (024), Mumbai

Cheque /Demand Draft should be drawn in favor of “BOMBAY CHAMBER OF COMMERCE AND INDUSTRY”.



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