Objective :
Successful people think of themselves and their careers as brands. They proactively develop, manage and promote their brands just like companies whose brands are household names. This session explores the different dimensions of and offers a roadmap for managing a personal brand.
Time : 3.00 pm to 5.00 pm
Topic
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Content
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What is a personal brand?
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· Your reputation or credibility based on how people perceive you
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Dimensions of a brand
Substance
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· Substance: the core of a brand
o Propensity to do the right thing
o Professional competence
o Reputation for meeting commitments
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Connect
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· Connect: the emotive response that you elicit in people
o Forging constructive relationship
o Engaging constructively in office politics
o Engaging with emotional intelligence
o Building a robust network
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Wrapping
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· Wrapping: Overall packaging
o Communication style
o Mannerisms
o Attire
o Engaging effectively on the social media
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Visibility
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· Visibility: the hallmark of a strong brand
o Strategies for promoting yourself without blowing your trumpet
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Wrap-up
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· Self assessment
o Identify gaps self-perception and stakeholder perception
o Action plan to bridge the gap
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Ms. Charu Sabnavis, Director, Delta Learning. Charu embarked on an enriching and challenging journey in the field of people and organizational development after a successful corporate stint wherein she spearheaded Human Resources, Learning & Development and Operations at Morgan Stanley, Capgemini, Datamatics and NIIT. She started Delta Learning, an organizational development and training company, in 2012 and has trained & coached more than 8000 people in 50 organizations, across 6 industries in the areas of Leadership, Personal Effectiveness & Diversity. She has engaged with teams at PricewaterhouseCoopers, Bank of America, ANZ, BNP Paribas, HDFC Bank, IDBI Bank and many more. She has over 55 published articles on Leadership, Workplace effectiveness and Diversity in Mint, Financial Express, Business Standard & other publications.
Certification
Coaching from Neuro leadership Institute, Extended DISC, Oscar Murphy’s Battery 5 – FITS, Personality type, 4C Assessment, Competency Assessment, Communication Pattern Analysis, Behavioural Pattern Analysis.
Relevant Articles / Book published by the facilitator
• You: Build your personal brand, book published by Sage in Aug, 2021
• Managing your Personal Brand, Financial Express, May 14, 2012
• The Art of Influencing People, Financial Express, April 16, 2012
• The Power of Networking, Financial Express Feb 6, 2012
Webinar details will be provided to the participants, after registration.
Ms. Shruti Rathod
Email : shruti.rathod@bombaychamber.com
Members | Rs. 1,000 + 18% GST |
Non-Members | Rs. 1,200 + 18% GST |
Bank Details for NEFT |
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Account No. |
10996680930 |
IFSC CODE |
SBIN0000300 |
Bank Name |
State Bank of India |
Branch Address |
Mumbai Main Branch |